Sam Smith-- Beer That Talks
For my marketing class social listening assignment, I chose the Samuel Smith brand of English beer: specifically the Samuel Smith Organic Chocolate Stout. However, after limited results, I widened the search for all advertising involving any Sam Smith products. Predictably, all my social listening produced rave reviews of Sam Smith beers: Youtube beer review videos by private consumers; trade articles by writers from beer review websites; and countless Tweets and Instagram posts by people just enjoying a surprisingly good drink. All the reviews were outstanding. People love Sam Smith ales. Me included. I chose this brand because I don't drink beer. I drink easily less than a dozen beers a year, and if I don't like it I won't finish it. But that is a rare occurrence because I stick to the best of the best: and Sam Smith beers are the best. From their Organic Pear Cider "Perry," to their Organic Cherry Ale, to my...